
Because modern life is so visually demanding
• New Varilux Comfort has been modernized to account for today’s visual demands
– Technology has affected our postures and gaze
– New Varilux Comfort has been improved in 3 key ways
– Progression length shortened by 1mm
– Distance vision and near vision zones are wider by up to 25%
– Reduced astigmatism in the intermediate zone
– New Varilux Comfort launches in 2 phases:
– 1.50 and Airwear July 6, 2010
• Clear and Transitions VI (Gray/Brown)
– T&L 1.60 and T&L 1.67 September 7, 2010
• Clear and Transitions VI (Gray/Brown)


Crizal Sapphire™ lenses with Scotchgard™ Protector – the Clearest No-Glare Lenses Ever Created
98% of No-Glare wearers will purchase a No-Glare lens for comfortable vision and aesthetics.1 This is why we created the most glare-free lenses -- Crizal Sapphire lenses Scotchgard Protector.
Now, patients can enjoy the ultimate clarity of vision:
- 50% less reflection than the best No-Glare lens on the market today for enhanced visual comfort and greater aesthetic appeal
- The best scratch resistance for a lens which is more durable and eliminates visual distractions
- The best cleanability so fingerprints, water and smudges easily wipe away
- The best dust repellence so your lenses stay cleaner longer
But that’s not all. Crizal Sapphire lenses with Scotchgard Protector also incorporate Essilor’s proprietary scratch resistance technology and cleanability to build the ultimate No-Glare lens.
- Superior No-Glare Performance - The key innovation of this product is enabled by the Enhanced Light Transmission™ (ELT) System – a technology which maximizes light transmission through the lens by even further reducing glare and visible reflections. As a result, Crizal Sapphire lenses with Scotchgard Protector have 50% less reflection than the previous industry leader - Crizal Avancé™ with Scotchgard Protector.
- Best Scratch Resistance - Crizal Sapphire lenses with Scotchgard Protector feature the SR Booster™ layer. This technology raises the scratch resistance of Crizal Sapphire with Scotchgard Protector to a level unmatched by any competitor.
- Unmatched Cleanability - Crizal Sapphire lenses with Scotchgard Protector utilize Essilor’s proprietary High Surface Density™ (HSD) process to achieve the industry’s best cleanability with a contact angle of 116°
Varilux® Physio Enhanced
The sharpest progressive vision at every distance and every light condition - even at night.
A customized lens design made just for you to provide optimal performance.
Designed using the next generation of lens design technology W.A.V.E. Technology 2™ - this new lens provides the sharpest vision at every distance, even in the most challenging low light conditions.
Why customization matters
Every person's eyes are unique, and everyone sees the world differently. The more closely your lenses are adjusted to meet your specific needs, the greater the visual clarity and sharpness you will experience.
The performance of Varilux Physio Enhanced lenses includes all the best elements of Varilux® Physio lenses like wider fields of vision. But Varilux Physio Enhanced goes even further, customizing your lenses for optimal performance at every light and distance based on your visual correction needs.
What can Varilux Physio Enhanced lenses do for you?
- Safer, more confident night driving
- Less eye strain from low-light reading, TV and computer usage
- Reduced swim effect
Get More information
HERE
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Over five years in development and covered by multiple patents, Younger Optics presents the ultimate in sunwear optics and protection:
Visual Armor ® |
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Smart sunwear for golfers
Meet the smartest friend you can have on the golf course: DEFINITY FAIRWAY™ Transitions SOLFX™ lenses. Now there’s a DEFINITY® progressive lens designed specifically for golfers, with unique features to improve visual performance in every aspect of the game.
Optimized with innovative features to help golfers see better and play smarter
With DEFINITY FAIRWAY Transitions SOLFX lenses, you get:
- Transitions SOLFX lenses, which automatically adjust to all outdoor sun conditions
- Exclusive amber tint that complements the green and enhances colors and contrasts on the course
- Crizal Sun Mirrors™ with Scotchgard™ Protector, the most scratch-resistant, smudge-resistant, easy-to-clean protective coating sun lens available
- 100% blockage of UVA and UVB rays
In golf, the most important equipment is between your ears
Wear DEFINITY FAIRWAY Transitions SOLFX lenses to smarten your game and conquer the course:
- Read greens better in any sun condition
- See the ball more clearly through all zones of vision
- Optimize performance
A better way to visualize your shot: see it through DEFINITY FAIRWAY Transitions SOLFX lenses
DEFINITY FAIRWAY Transitions SOLFX lenses offer cutting-edge features to help improve your vision, sharpen colors and contrasts on the course, reduce glare at every angle and more. The exclusive DEFINITY® GROUND VIEW ADVANTAGE™ allows you to better follow the ball by providing clarity at the ground-level zone. And in a clinical study, DEFINITY® PALs were chosen 7:1 over competitive lenses for overall course play. Not that we’re keeping score…

Transitions® SOLFX™ Sunwear
Whether it’s to elevate the performance of your game, express your personal style, or simply to provide enhanced vision in difficult lighting situations, Transitions® SOLFX™ sun lenses are designed to help you look great, see better and perform your best.
Using advanced photochromic technology from Transitions Optical, Transitions SOLFX sun lenses self-adjust, enhancing visual performance by automatically changing and optimizing their degree of darkness or color with the sun.
While traditional sunglasses are fixed tint and have only one level of darkness, Transitions SOLFX sun lenses are dynamic, enhancing your visual performance while eliminating the need to put on and take off sunglasses as lighting conditions change. Transitions SOLFX sun lenses are available in a number of distinctive colors and with performance characteristics optimized for specific needs. They can also be paired with leading frame brands and styles so you can create your own look.
If you wear prescription eyewear, Transitions SOLFX sun lenses are the perfect complement to your everyday Transitions lenses.
Activated by Transitions®
Because Transitions sun lenses use Transitions photochromic technology to “activate” or darken they were previously called Activated by Transitions®. While they still use the advanced photochromic technology from Transitions to provide the right level of darkness, all Transitions sun lenses, including those previously called Activated by Transitions, will now be branded as Transitions SOLFX.
Learn more about Transitions SOLFXTM

HOW atLast! LENSES WORK
atLast! Enhanced Multifocals are unlike any other multifocal lenses available today. Bifocals and trifocals use a power segment on the surface of the lens to provide the appropriate vision correction. Other lenses like progressives have gradually increasing power throughout the lens. And most multifocals provide up to three ‘zones’ of clear vision – Near, Intermediate and Distance.
Composite Lens with 4 Zones of Vision
But atLast! is a composite lens that combines a power gradient and an embedded power segment -- to provide four zones of clear vision:
- Near vision - (from 12” to 18”)
- Intermediate vision - (from 18” to 29”)
- Far-Intermediate vision - (from 29” to 5 feet)
- Distance vision - (beyond 5 feet)
Wide, Clear, Continuous Close-up to Far Intermediate Vision

Plus, atLast! Enhanced Multifocals are unique in providing Far-Intermediate vision, enabling wide, clear, continuous vision from close-up all the way out to five feet, with a soft power jump when transitioning from distance viewing to far-intermediate.

atLast! Enhanced Multifocals Provide Wide, Clear, Continuous Vision with Minimal Power Jump
Not a Progressive or a Blended Bifocal
- The soft power jump is 70% less than that of a bifocal of equivalent add power.
- Wearers enjoy more than 10 times the range of near and intermediate vision compared to a bifocal of comparable add power, with a viewing area that’s wider and more stable.
Together with clear, spacious distance vision, atLast! Enhanced Multifocals give you the full range of vision you need and expect, in a lens style that’s familiar.

ArisTM NXT Lenses now available in 9 color options.
Sunwear
* Gray 15
* Brown 15
* Green/Gray-15
* Gray 15 with a silver mirror
* Brown 15 with a gold mirror
Photochromic Sunwear
Gray Brown Copper Yellow
* Photochromic Gray - Gray #2 (VLT=40%) darkening to Gray #3 (VLT=12%)
*Photochromic Brown - Brown #2 (VLT=40%) darkening to Brown #3 (VLT=12%)
* Photochromic Copper - Reddish Brown #2 (VLT=40%) darkening to Reddish Brown #3 (VLT=12%)
* Photochromic Yellow - Light Yellow #2 (VLT=77%) darkening to Gray #3 (VLT=18%)
Features and Benefits of Aris Lenses:
**Coming Soon in Polarized!!**
Transitions® VI Advanced Performance for Healthy Sight
Transitions® lenses are the #1 recommended photochromic lenses worldwide.
As the industry leader in photochromic technology for over 15 years,
Transitions® Optical, Inc. is committed to continually improving their products to deliver the worlds most advanced, healthiest lenses for all eyeglass wearers.
The Transitions® VI difference:
Clearer and DarkerTransitions® VI activation range is improved by more than 10%. A/R coated lenses transmit 95%* of the light when deactivated and 88%* density (12% transmission) when activated.
Improved Activation TimeTransitions® VI lenses activate to 82%* of their darkness after just 1 min. of activation. Improved Fade Back
Transitions® VI fade back to clear 30% faster than Transitions Next Generation.
Darker In Hotter Temperatures
Transitions® VI lenses are 10% darker in high heat achieving 73% darkness at 95°.
*data collected at 73°F
Sola HDv takes lens customization to the next level, as the most sophisticated progressive lens design in the industry.
SOLA HDV is the first progressive design with:
Optimization specific to every patient's unique prescription
Customized Variable corridor for every frame style
Free form manufacturing with accuracy to 1/1000th mm
Customized High Definition Vision for fitting heights 13mm to 35mm.
Carl Zeiss Vision uses Frame Style Customization to adjust the lens design to fit the chosen frame and Rx.
CZV exclusive Morphing Technology varies the corridor length of the lens design automatically based upon the chosen frame, Rx and wearer fitting height to achieve the best reading performance.
| Material | Diameter | Rx Range | Add Power |
| 1.67 High Index | 72mm | -12.00 to +8.00 D, cyl to -4.00 | 0.75 to 3.50 |
| 1.67 High Index Transitions® | 72mm | -12.00 to +8.00 D, cyl to -4.00 | 0.75 to 3.50 |
| 1.59 Polycarbonate | 72mm | -9.00 to +6.00 D, cyl to -4.00 | 0.75 to 3.50 |
| 1.59 Polycarbonate Transitions® | 72mm | -9.00 to +5.50 D, cyl to -4.00 | 0.75 to 3.50 |
| 1.50 Hard Resin | 72mm | -9.00 to +5.50 D, cyl to -4.00 | 0.75 to 3.50 |
| 1.50 Hard Resin Transitions® | 72mm | -9.00 to +4.50 D, cyl to -4.00 | 0.75 to 3.50 |
All SOLA HDv lenses include
Teflon® Clear Coat anti reflective treatment
Current processing time is approx. 10 to 15 days
Vision-Ease Lens, the leader in polarized innovation and technology, introduces
CoppertoneTM polarized lenses.
For over 50 years Coppertone
®, America's leading suncare brand, has been making better suncare for better summers! It is the trusted name in sun protection that allows consumers to enjoy life outdoors with less worry of skin damage from UV rays. These two marketing leaders are collaborating to offer a fashionable and functional polarized lens for sun protection. Coppertone
TM polarized lenses provide patients with lenses that offer more
high energy visible (HEV) light protection than ordinary sun lenses and block 100% of UVA and UVB rays. Now, you can offer your patients Coppertone
TM prescription polarized sun lenses.
CoppertoneTM Polarized Lenses Availability
| Product | Power Range | Colors | Base Curves | Adds |
| CoppertoneTM Single Vision | -11.75 to + 4.00 cyl -4.00 | HEV Brown HEV Gray | 0.50,2.00,4.00,6.25,7.50 | - |
| CoppertoneTM Illumina® Progressive | -10.00 to +4.00 cyl -4.00 | HEV Brown HEV Gray | 1.50, 3.00, 4.50,6.00 | +.75 to + 3.50 |
| CoppetoneTM D28 Bifocal | -10.00 to +2.50 cyl -4.00 | HEV Brown HEV Gray | 2.00,4.00,6.25 | +1.00 to +3.00 |

In the past, clear eyewear was enough. In bright light conditions, polarized sunwear was enough. This is no longer true. Today our lives are strongly influenced by the automobile, which has changed the way we experience the outdoors. We need a third category of lenses in our modern, automobile-centered world. Drivewear. Drivewear lenses are capable of sensing and reacting to varying light conditions both outside and behind the windshield of the car. From bright sunlight accompanied by intense, blinding glare, to overcast inclement conditions, Drivewear lenses provide the wearer with the appropriate visual solution. Drivewear lenses provide glare protection through polarization and enhance and protect vision through photochromics which respond to both visible and UV light. By combining the strengths of two of the most important technologies in eyewear today we have developed the lens of tomorrow, Drivewear.
Now available in Image Progressive and Single Vision, Polycarbonate!
| HARD RESIN | Prescription Range | Base Curves | Colors |
| Single Vision | -8.00 to +6.00 | 2,4,6,8 | Drivewear ® |
| Image® Progressive | -8.00 to +6.00 | 2,4,6,8 | Drivewear ® |
| Finished Plano | Plano | 6 | Drivewear ® |